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September 14, 2011: LSN Mobile Teams With Collider Media To Deliver Highly Targeted Mobile Marketing Campaigns With Deep Analytics
Partnership adds intelligence that allows marketers to see stronger results in mobile campaigns
The combined offering represents a major advantage for brands pursuing mobile marketing campaigns. To date, most campaigns have relied on broadly focused, untargeted blasts to all subscribers who have consented to receive offers. Now, brand marketers can direct their campaigns to highly targeted, appropriate audiences who are far more likely to take advantage of their offers and convert to sales.
This becomes especially important for retailers, restaurants and brands as it enables their ability to provide offers to consenting consumers via audience level targeting. For example, a brand looking to reach males of a particular age and income range can now tailor offers which are more relevant to that group of consumers. In the past, these consumers may have received offers mainly relevant to female audiences. Acquiring customers can be difficult and costly. By better understanding them, brands can create a more successful relationship with their most important asset: the customer.
Collider Media's technology is currently being used in LSN Mobile's Go with SMS text campaign platform as well as in LSN Mobile's My Mobile Offer platform. The My Mobile Offer solution provides both an open- and closed-loop redemption option for consumers to use at retail outlets and restaurants. By utilizing Collider Media's technology to target specific consumers, LSN Mobile will help guarantee far better results for those campaigns.
"Adding Collider's intelligence to our platform gives media companies and brand marketers a more finely tuned way of reaching their target markets," said Lee Durham, Co-founder and CEO of LSN Mobile. "That added intelligence, combined with the reach of our network, ensures the delivery of an even more powerful mobile marketing message."
Collider Media's technology leverages complex consumer data to find, reach and convert the ideal audience for a brand or client. On a broad mobile marketing platform like the one operated by LSN Mobile, the result is a laser-targeted message to a qualified and accepting audience.
"Daily deal sites typically saturate the market by taking a broad, shotgun-style approach to delivering their message," said Brent Gaskamp, President of Collider Media. "By overlaying our proprietary technology on LSN Mobile's My Mobile Offer, we are helping to segment and pinpoint exactly the right recipients making the offers delivered through LSN Mobile far more relevant to consumers. And, just as importantly, clients of LSN Mobile receive analytics on offer delivery and response to further optimize and segment offers to help drive increased conversion and sales."
LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 30 million unique mobile users per month. LSN Mobile also enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top ten free downloadable local news applications. For more information, visit www.lsnmobile.com.
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Laura Beck
press@collidermedia.com
Atlanta, GA and Austin, TX, September 14, 2011 -
LSN Mobile, who owns and operates the nation's largest local mobile news network, and Collider Media, the leader in mobile audience targeting, optimization and attribution, announced today a partnership to enhance the value and depth of information available to brands about consumers who have consented to receive mobile campaigns. As a result, consumers for the first time will now benefit from receiving targeted, relevant and timely mobile marketing campaigns.The combined offering represents a major advantage for brands pursuing mobile marketing campaigns. To date, most campaigns have relied on broadly focused, untargeted blasts to all subscribers who have consented to receive offers. Now, brand marketers can direct their campaigns to highly targeted, appropriate audiences who are far more likely to take advantage of their offers and convert to sales.
This becomes especially important for retailers, restaurants and brands as it enables their ability to provide offers to consenting consumers via audience level targeting. For example, a brand looking to reach males of a particular age and income range can now tailor offers which are more relevant to that group of consumers. In the past, these consumers may have received offers mainly relevant to female audiences. Acquiring customers can be difficult and costly. By better understanding them, brands can create a more successful relationship with their most important asset: the customer.
Collider Media's technology is currently being used in LSN Mobile's Go with SMS text campaign platform as well as in LSN Mobile's My Mobile Offer platform. The My Mobile Offer solution provides both an open- and closed-loop redemption option for consumers to use at retail outlets and restaurants. By utilizing Collider Media's technology to target specific consumers, LSN Mobile will help guarantee far better results for those campaigns.
"Adding Collider's intelligence to our platform gives media companies and brand marketers a more finely tuned way of reaching their target markets," said Lee Durham, Co-founder and CEO of LSN Mobile. "That added intelligence, combined with the reach of our network, ensures the delivery of an even more powerful mobile marketing message."
Collider Media's technology leverages complex consumer data to find, reach and convert the ideal audience for a brand or client. On a broad mobile marketing platform like the one operated by LSN Mobile, the result is a laser-targeted message to a qualified and accepting audience.
"Daily deal sites typically saturate the market by taking a broad, shotgun-style approach to delivering their message," said Brent Gaskamp, President of Collider Media. "By overlaying our proprietary technology on LSN Mobile's My Mobile Offer, we are helping to segment and pinpoint exactly the right recipients making the offers delivered through LSN Mobile far more relevant to consumers. And, just as importantly, clients of LSN Mobile receive analytics on offer delivery and response to further optimize and segment offers to help drive increased conversion and sales."
About LSN Mobile, Inc.
LSN Mobile, headquartered in Atlanta, Georgia, is a mobile media and marketing company that enables local media and brand advertisers to extend their reach to the mobile consumer market via their handset. LSN Mobile has the nation's largest network of local television news content, in both English and Spanish, currently offering news, weather, sports and more to more than 30 million unique mobile users per month. LSN Mobile also enables companies to rapidly deploy direct mobile marketing campaigns to mobile users via text messaging, rich media content, and interactive mobile marketing campaigns across all wireless carriers and handsets. LSN Mobile's "Local News, Weather and More" mobile apps for Android, iPhone, and BlackBerry platforms are among the top ten free downloadable local news applications. For more information, visit www.lsnmobile.com.
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Media Contact for Collider Media
Laura Beck
press@collidermedia.com
August 31, 2011: Collider Media Reinforces Its Privacy-Compliant Approach To Targeted Mobile Marketing In Light of Apple Phasing Out UDID Access
Apple News Indicator of Industry Moving Away from Privacy-Compromising UDID
The mobile UDID is a specific sequence of 40 letters and numbers unique to each mobile device. There have long been privacy concerns about UDID and who has access to each identifier and what they can do with this access, such as tracking users and their actions. The concern is that information gathered from a UDID can be used to profile consumers for the purpose of targeted advertising and unfortunately this is often done without a consumer’s awareness or consent. Recently published Apple developer documentation has stated UDID access will be deprecated (or phased out) in iOS 5.0.
"We believe Apple's decision is a major milestone, an indicator that we are getting close to widespread UDID access being limited given the related privacy concerns," said Bryan Jones, Collider Media founder. "Data proves that advertisements and offers delivered to relevant end users provide benefits to the entire ecosystem, including consumers and advertisers. However, it’s imperative the industry does this while respecting consumer choice. Enabling a consumer to have both notice and consent is essential. At Collider, we are committed to ensuring our clients and their brands only engage with customers who have opted in, and that our technology complies with the highest levels of privacy standards. This is critical, not only to protect the rights of consumers, but also to protect a brand’s relationship with its consumers, and a publisher’s relationship with its customers."
In today’s environment, the improper collection and use of consumer data not only negatively impacts the consumer, but also places increased risk on agencies and advertisers. "Publishers provide tremendous value to the mobile ecosystem: they publish the content we love, provide timely and relevant information about our favorite news, sports, entertainment and support the delivery of that content across hundreds, if not thousands, of devices. Collider's core competency is to protect user data and consumer privacy while providing value to publishers by enabling the ability to reach consumers with more relevant advertising. We make it easier for publishers to focus on their main business objectives, without privacy risks," added Brent Gaskamp, president, Collider Media.
Collider Media helps advertisers, agencies and publishers conduct mobile marketing campaigns to reach the right consumers with its hyper-targeting technology. Since inception, all Collider data aggregation is conducted with the highest level of privacy standards, and targets only opted-in consumers. The company is an advocate for consumer choice and supports the privacy standards set forth by the MMA (Mobile Marketing Association), the Digital Advertising Alliance and TRUSTe, the leading online privacy solutions provider. In fact, in June, Collider Media and TRUSTe announced a partnership to create an enhanced notice and choice mechanism for mobile.
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Laura Beck
press@collidermedia.com
Austin, TX, August 31, 2011 -
Recently, Apple developer documentation regarding the forthcoming iOS 5.0 were released revealing a big change: Apple will phase out developer access to UDID (unique device identifier). UDID has always been fraught with privacy concerns and Apple’s move may be an indicator of a larger market shift away from UDID. UDID is currently used by many companies doing addressable advertising as their way to identify and target customers and keep track of what actions users have taken. Collider Media, with a platform that helps mobile marketers leverage complex user data to find, reach and convert the ideal audience for their brand or client, has never used UDID for its targeting. Rather, Collider Media has a proprietary privacy-compliant approach to mobile targeting certified by leading privacy organizations like TRUSTe.The mobile UDID is a specific sequence of 40 letters and numbers unique to each mobile device. There have long been privacy concerns about UDID and who has access to each identifier and what they can do with this access, such as tracking users and their actions. The concern is that information gathered from a UDID can be used to profile consumers for the purpose of targeted advertising and unfortunately this is often done without a consumer’s awareness or consent. Recently published Apple developer documentation has stated UDID access will be deprecated (or phased out) in iOS 5.0.
"We believe Apple's decision is a major milestone, an indicator that we are getting close to widespread UDID access being limited given the related privacy concerns," said Bryan Jones, Collider Media founder. "Data proves that advertisements and offers delivered to relevant end users provide benefits to the entire ecosystem, including consumers and advertisers. However, it’s imperative the industry does this while respecting consumer choice. Enabling a consumer to have both notice and consent is essential. At Collider, we are committed to ensuring our clients and their brands only engage with customers who have opted in, and that our technology complies with the highest levels of privacy standards. This is critical, not only to protect the rights of consumers, but also to protect a brand’s relationship with its consumers, and a publisher’s relationship with its customers."
In today’s environment, the improper collection and use of consumer data not only negatively impacts the consumer, but also places increased risk on agencies and advertisers. "Publishers provide tremendous value to the mobile ecosystem: they publish the content we love, provide timely and relevant information about our favorite news, sports, entertainment and support the delivery of that content across hundreds, if not thousands, of devices. Collider's core competency is to protect user data and consumer privacy while providing value to publishers by enabling the ability to reach consumers with more relevant advertising. We make it easier for publishers to focus on their main business objectives, without privacy risks," added Brent Gaskamp, president, Collider Media.
Collider Media helps advertisers, agencies and publishers conduct mobile marketing campaigns to reach the right consumers with its hyper-targeting technology. Since inception, all Collider data aggregation is conducted with the highest level of privacy standards, and targets only opted-in consumers. The company is an advocate for consumer choice and supports the privacy standards set forth by the MMA (Mobile Marketing Association), the Digital Advertising Alliance and TRUSTe, the leading online privacy solutions provider. In fact, in June, Collider Media and TRUSTe announced a partnership to create an enhanced notice and choice mechanism for mobile.
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Media Contact for Collider Media
Laura Beck
press@collidermedia.com
August 3, 2011: Collider Media Integrates TARGUSinfo's AdAdvisor to Deliver Advertisers the Right Audiences Across Mobile Platforms
Integration Marks the First Time AdAdvisor is Used for Mobile Marketing
"As the only company employing online and offline data to help advertisers pursue real-time targeting efforts in the mobile space, we look forward to working with TARGUSinfo and their widely respected AdAdvisor solution," said Bryan Jones, Chief Executive Officer, Collider Media. "The breadth and depth of AdAdvisor data allows us to better help our clients understand consumers and make actionable decisions in a real-time environment."
Collider's proprietary technology provides media optimization services to publishers and ad networks for the purpose of enabling targeting on mobile devices. Collider partners with publishers and ad networks across SMS, mobile web and applications to expand their targetable audience, using hundreds of verified attributes important to advertisers. Conversely, the company enables advertisers to find their target audience across all types of mobile inventory.
In addition to the standard demographic, behavioral and geographic targeting services Collider provides, advertisers can enhance their data and further refine their targeting and messaging, resulting in stronger branding and engagement performance.
"With mobile devices becoming more ubiquitous, it's important for advertisers to leverage those devices as a viable contact channel," said Paul McLenaghan, Vice President of AdAdvisor, TARGUSinfo. "Collider's integration of AdAdvisor offers advertisers, publishers and ad networks an enhanced ability to deliver the right messages, to the right audiences across SMS, mobile web and mobile applications."
AdAdvisor®, powered by TARGUSinfo, is an audience targeting solution that leverages verified offline consumer data and allows marketers to deliver the most relevant advertisements, no matter the viewing platform. With TARGUSinfo's proprietary linking logic and the power of ElementOne® Analytics approach, AdAdvisor helps advertisers instantly connect consumers to attributes and propensities such as demographics, lifestyle preferences and brand affinities. Advertisers seeking to build brand awareness have a unique ability with AdAdvisor to reach their targeted audience at the top of the sales funnel, and help deliver a more relevant consumer experience while increasing the impact for driving consumers further down the sales funnel.
Collider Media CEO Bryan Jones will be among several digital advertising leaders sharing expertise and insights at the TARGUSinfo 2011 Interactive Insights Summit, September 7-8, 2011, in Las Vegas, NV. For more information and to view the agenda log on to www.targusinfo.com/summit.
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America's top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
Laura Beck
512-786-1098
press@collidermedia.com
Andrew Scafetta
703-272-6215
andrewscafetta@targusinfo.com
Austin, TX and Vienna, VA, August 3, 2011 -
TARGUSinfo, the trusted provider of On-Demand Insight®, announced today that Collider Media will make AdAdvisor data available to its clients - advertisers, publishers and ad networks - throughout the mobile ecosystem. The partnership marks the first time a mobile marketing platform will utilize the strength of AdAdvisor verified offline data."As the only company employing online and offline data to help advertisers pursue real-time targeting efforts in the mobile space, we look forward to working with TARGUSinfo and their widely respected AdAdvisor solution," said Bryan Jones, Chief Executive Officer, Collider Media. "The breadth and depth of AdAdvisor data allows us to better help our clients understand consumers and make actionable decisions in a real-time environment."
Collider's proprietary technology provides media optimization services to publishers and ad networks for the purpose of enabling targeting on mobile devices. Collider partners with publishers and ad networks across SMS, mobile web and applications to expand their targetable audience, using hundreds of verified attributes important to advertisers. Conversely, the company enables advertisers to find their target audience across all types of mobile inventory.
In addition to the standard demographic, behavioral and geographic targeting services Collider provides, advertisers can enhance their data and further refine their targeting and messaging, resulting in stronger branding and engagement performance.
"With mobile devices becoming more ubiquitous, it's important for advertisers to leverage those devices as a viable contact channel," said Paul McLenaghan, Vice President of AdAdvisor, TARGUSinfo. "Collider's integration of AdAdvisor offers advertisers, publishers and ad networks an enhanced ability to deliver the right messages, to the right audiences across SMS, mobile web and mobile applications."
AdAdvisor®, powered by TARGUSinfo, is an audience targeting solution that leverages verified offline consumer data and allows marketers to deliver the most relevant advertisements, no matter the viewing platform. With TARGUSinfo's proprietary linking logic and the power of ElementOne® Analytics approach, AdAdvisor helps advertisers instantly connect consumers to attributes and propensities such as demographics, lifestyle preferences and brand affinities. Advertisers seeking to build brand awareness have a unique ability with AdAdvisor to reach their targeted audience at the top of the sales funnel, and help deliver a more relevant consumer experience while increasing the impact for driving consumers further down the sales funnel.
Collider Media CEO Bryan Jones will be among several digital advertising leaders sharing expertise and insights at the TARGUSinfo 2011 Interactive Insights Summit, September 7-8, 2011, in Las Vegas, NV. For more information and to view the agenda log on to www.targusinfo.com/summit.
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
About TARGUSinfo
TARGUSinfo, the trusted provider of On-Demand Insight® to the most recognized brands, links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America's top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.
Media Contact for Collider Media
Laura Beck
512-786-1098
press@collidermedia.com
Media Contact for TARGUSinfo
Andrew Scafetta
703-272-6215
andrewscafetta@targusinfo.com
July 15, 2011: Collider Media Data Indicates Mobile Phone Area Codes Becoming Obsolete
Mobile Marketing Leader Disagrees With Current Practice of Targeting Based on Mobile Phone Area Codes
The mobile phone area code analysis conducted by Collider Media identified that today's mobile phone owners maintain their number even when they move. Collider Media analyzed area codes in a few specific MSAs (metropolitan statistical area) and uncovered some surprising details. As one example, a full 10% each of the mobile phone owners with Boston or San Francisco area codes no longer live in Massachusetts or California.
In a more detailed look at the San Francisco MSA, 37% of mobile area codes no longer reside in the San Francisco MSA. In fact, 10% were out of state and the rest of the mobile phone numbers were distributed throughout California. While 63% of the San Francisco MSA mobile phone area codes were in the San Francisco MSA, a full 37% were not, which can be hugely misleading for marketers, and costly in terms of wasted advertising.
For interested press, Collider Media can run similar data analysis for most major MSAs in the United States.
"Mobile phone numbers are like our new Social Security Number. We get our first one and no matter where we move to, we tend to keep it," said Bryan Jones, founder and CEO of Collider Media. "We know this, our data proves it, yet so many marketers, so many brands, continue to use old measures, such as area codes, or other indicators, to do their targeting, to identify likely customers. Collider Media offers a better, more effective way."
An example of Collider Media's audience targeting capabilities is to provide marketers with insights to reach users at the zip code level versus the area code level. This type of hyper-targeting is very efficient for companies offering "Daily Deals" or businesses who know the radius in which they can attract consumers to their store or product. An example where this type of targeting is beneficial is in the 310 area code in Los Angeles. Even assuming that an area code is accurate to the city level, a person in Malibu and one in Torrance may receive the same offer because of their 310 area code. However, they're 40 miles apart in LA traffic.
"If you're a merchant, it's safe to assume you would want to only target those consumers within a reasonable distance to your store," said Jones.
Collider Media's immense consumer data and effective mobile marketing platform delivers laser targeting and helps a brand get directly to the right person. This is a much better, more focused use of mobile marketing dollars, which are rapidly growing. Mobile advertising spending is expected to grow to $4 billion by 2015 according to a study by BIA/Kelsey. And with mobile phone penetration rates currently at 96% of the population, according to the CTIA, it is surprising so many brands continue to rely on potentially inaccurate indicators like area codes.
"Given the high penetration rate of mobile phones and increased advertising spend, brands and advertisers should use tools that give them a very clear idea of who they want to target for accurate, effective engagement. Your customers may not be where you think they are," added Jones.
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider Media also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider Media delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider Media data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Laura Beck
press@collidermedia.com
Austin, TX, July 15, 2011 -
Collider Media, shared data today that indicates mobile area codes are becoming obsolete. Area codes are no longer an effective marketing tool for geographic targeting or customer identification as they no longer indicate where a person lives.The mobile phone area code analysis conducted by Collider Media identified that today's mobile phone owners maintain their number even when they move. Collider Media analyzed area codes in a few specific MSAs (metropolitan statistical area) and uncovered some surprising details. As one example, a full 10% each of the mobile phone owners with Boston or San Francisco area codes no longer live in Massachusetts or California.
In a more detailed look at the San Francisco MSA, 37% of mobile area codes no longer reside in the San Francisco MSA. In fact, 10% were out of state and the rest of the mobile phone numbers were distributed throughout California. While 63% of the San Francisco MSA mobile phone area codes were in the San Francisco MSA, a full 37% were not, which can be hugely misleading for marketers, and costly in terms of wasted advertising.
For interested press, Collider Media can run similar data analysis for most major MSAs in the United States.
"Mobile phone numbers are like our new Social Security Number. We get our first one and no matter where we move to, we tend to keep it," said Bryan Jones, founder and CEO of Collider Media. "We know this, our data proves it, yet so many marketers, so many brands, continue to use old measures, such as area codes, or other indicators, to do their targeting, to identify likely customers. Collider Media offers a better, more effective way."
An example of Collider Media's audience targeting capabilities is to provide marketers with insights to reach users at the zip code level versus the area code level. This type of hyper-targeting is very efficient for companies offering "Daily Deals" or businesses who know the radius in which they can attract consumers to their store or product. An example where this type of targeting is beneficial is in the 310 area code in Los Angeles. Even assuming that an area code is accurate to the city level, a person in Malibu and one in Torrance may receive the same offer because of their 310 area code. However, they're 40 miles apart in LA traffic.
"If you're a merchant, it's safe to assume you would want to only target those consumers within a reasonable distance to your store," said Jones.
Collider Media's immense consumer data and effective mobile marketing platform delivers laser targeting and helps a brand get directly to the right person. This is a much better, more focused use of mobile marketing dollars, which are rapidly growing. Mobile advertising spending is expected to grow to $4 billion by 2015 according to a study by BIA/Kelsey. And with mobile phone penetration rates currently at 96% of the population, according to the CTIA, it is surprising so many brands continue to rely on potentially inaccurate indicators like area codes.
"Given the high penetration rate of mobile phones and increased advertising spend, brands and advertisers should use tools that give them a very clear idea of who they want to target for accurate, effective engagement. Your customers may not be where you think they are," added Jones.
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider Media also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider Media delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider Media data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Media Contact
Laura Beck
press@collidermedia.com
June 29, 2011: Collider Media Announces Addition of Bruce Stewart to Board of Directors
Veteran Technology and Marketing Executive Will Further Accelerate Fast Growing Mobile Marketing Company
"Bruce has been involved with some of the most successful technology and internet brands, and has a way of helping those brands develop unique channels for strategic growth and long term success," said Bryan Jones, founder and CEO of Collider Media. "His experience and background leading the development and launch of products and services for new markets, often with rapidly changing technologies, growing and operating businesses, as well as developing strategic partnerships, make him an ideal member of our Board."
Stewart currently serves as the Managing Director and Chief Marketing Officer of Constellation Energy's retail energy business. Prior to joining Constellation in August 2010, Stewart served as CEO of the mobile and digital division of kgb, a pioneer and leading provider of retail information services including directory assistance, mobile text (kgbkgb), apps and Web services.
Prior to kgb, Stewart was Vice President and General Manager for Yahoo! Inc.'s Connected Life division, which oversaw Yahoo!'s broadband, mobile & wireless, digital home and PC desktop application businesses in the Americas. Prior to Yahoo!, Stewart was Senior Vice President for AOL (America Online) and Vice President for Netscape. He was an Executive Vice President at Exodus Communications and Globalcenter Inc. (acquired by Exodus), the two largest Web hosting companies at the time. Earlier in his career, Stewart was a partner and corporate officer with InterMedia Partners, then one of the largest cable television operators in the U.S.
Stewart joins Jones on the Collider Media Board of Directors alongside Brent Gaskamp, President of Collider Media; and Alejandro Junco de la Vega, the Internet Director of Latin America's largest print media company, Grupo Reforma.
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider Media also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider Media delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider Media data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Laura Beck
press@collidermedia.com
Austin, TX, June 29, 2011 -
Collider Media, with a platform that helps mobile marketers leverage complex user data to find, reach and convert the ideal audience for their brand or client, is pleased to announce today that Bruce Stewart has joined its board of directors. Stewart is a veteran in the technology and media industry with expertise in accelerating growth in early stage and public technology and internet businesses, and has built organizations that distinguish themselves in tough, competitive environments. Stewart will help further expand Collider's power as the mobile marketing platform of choice for big brands, marketing agencies, and publishers."Bruce has been involved with some of the most successful technology and internet brands, and has a way of helping those brands develop unique channels for strategic growth and long term success," said Bryan Jones, founder and CEO of Collider Media. "His experience and background leading the development and launch of products and services for new markets, often with rapidly changing technologies, growing and operating businesses, as well as developing strategic partnerships, make him an ideal member of our Board."
Stewart currently serves as the Managing Director and Chief Marketing Officer of Constellation Energy's retail energy business. Prior to joining Constellation in August 2010, Stewart served as CEO of the mobile and digital division of kgb, a pioneer and leading provider of retail information services including directory assistance, mobile text (kgbkgb), apps and Web services.
Prior to kgb, Stewart was Vice President and General Manager for Yahoo! Inc.'s Connected Life division, which oversaw Yahoo!'s broadband, mobile & wireless, digital home and PC desktop application businesses in the Americas. Prior to Yahoo!, Stewart was Senior Vice President for AOL (America Online) and Vice President for Netscape. He was an Executive Vice President at Exodus Communications and Globalcenter Inc. (acquired by Exodus), the two largest Web hosting companies at the time. Earlier in his career, Stewart was a partner and corporate officer with InterMedia Partners, then one of the largest cable television operators in the U.S.
Stewart joins Jones on the Collider Media Board of Directors alongside Brent Gaskamp, President of Collider Media; and Alejandro Junco de la Vega, the Internet Director of Latin America's largest print media company, Grupo Reforma.
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider Media also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider Media delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider Media data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Media Contact
Laura Beck
press@collidermedia.com
June 17, 2011: Collider Media Develops Next Generation Mobile Privacy Platform
Austin, TX, June 17, 2011 -
Collider Media, with a platform that helps mobile marketers leverage complex user data to find, reach and convert the ideal audience for their brand or client, is pleased to announce its relationship with TRUSTe, the leading online privacy solutions provider. Collider is the first and only company in mobile to commit to and adopt the same privacy standards that are accepted - and expected - by consumers online. In conjunction with the Mobile Marketing Association (MMA) Forum being held this week in New York, Collider announces a partnership with TRUSTe to collaborate on a unique mechanism to provide consumers with enhanced notice and choice from their mobile devices."We are so pleased with Collider Media's first mover commitment to making sure mobile environments guarantee the same individual privacies as what we've all come to expect as normal course of business on the Internet," said Chris Babel, CEO of TRUSTe. "We will work together with Collider to develop the same privacy standards for mobile that are the hallmarks of our organization: robust online privacy solutions for all platforms - including mobile."
Collider Media focuses on helping advertisers, agencies and publishers conduct mobile marketing campaigns to the right consumers with its hyper-targeting technology. Since inception, all Collider data aggregation is conducted with the highest level of privacy standards, and targets only opted-in consumers. The company has long been an advocate for consumer choice and the privacy standards set forth by the Mobile Marketing Association, the Digital Advertising Alliance and TRUSTe.
Recently clearing a TRUSTe privacy audit with pending certification, Collider is partnering with TRUSTe to create an enhanced notice and choice mechanism for mobile and a true, cross-device "Do Not Track Platform." The work of the two organizations will result in an icon, or seal, that is proprietary to Collider and its customer base. The icon would appear on content delivered over mobile devices to validate that the consumer privacy policies behind the mobile content meet TRUSTe's rigorous privacy standards.
"Our collaboration with TRUSTe paves the way for advertisers and publishers to have a privacy-compliant approach in mobile," said Brent Gaskamp, President, Collider Media. "We are excited to be TRUSTe's first mobile targeting company partner, but we aren't recreating the wheel here. We are taking all that's been done online and applying it to mobile because its time to do so. Consumers deserve the same confidence and comforts in their mobile experiences as they have on the Web."
About Collider Media
Austin-based Collider Media is a mobile marketing platform that is an industry leader in audience identification and optimization. Collider Media also goes further to target only the most ideal - and willing - recipients and to optimize results for advertisers. Collider Media delivers media optimization services to publishers, agencies and ad networks for targeted ads, campaigns, offers and couponing. Collider Media's patent-pending VAULT™ technology enables companies to transform previously siloed consumer data into rich user insights to create more valuable engagements with end customers. All Collider Media data aggregation is conducted with the highest level of privacy standards, certified by organizations like TRUSTe. For more information, visit www.collidermedia.com.
Media Contact
Laura Beck
press@collidermedia.com
